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Why Am I Not Rich? #Innovation » Jolana Malkston
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Nov 182015

You know that “duh” feeling you get when you see a new invention or new product advertised on TV and you ask yourself why didn’t I think of that? You shake your head and think if I had, I’d be rich today.

11-18-15 Blog Post

It could be worse. You could be watching TV and see a new invention or new product advertised and get a sinking feeling in your gut because you thought of that exact idea years ago. Unfortunately, it never occurred to you to take that idea and run with it—produce it and market it—and maybe get rich. So you palm slap your forehead and sulk because someone stole your inspired idea and your potential millions.

I experience that sinking feeling every time I eat a breakfast sandwich or see one advertised on a billboard or TV. It doesn’t matter if it is a McDonald’s Egg McMuffin, or a Hardee’s breakfast biscuit, or whatever handy-dandy breakfast sandwich other restaurants serve. I look at them and their popularity, and I feel as if my dad and I were robbed.

Why robbed, you may ask? I’ll tell you why. My dad invented and perfected the breakfast sandwich many, many years ago. Really. Seriously. Absolutely.

When my Baby Sister and I were growing up, weekend mornings were special because we got to have breakfast with our dad. During the week, Dad was up and off to work before Baby Sister and I awoke to get ready for school. On weekends, he was there when we awoke, and he cooked our breakfast in grand style.

We had a special weekend breakfast routine. On Saturday mornings, we were treated to Dad’s blueberry pancakes and link sausages. On Sundays, Dad would rise early and dash off to a local mom and pop bakery to buy a mix of rolls and bagels. (He would also pick up a crumb coffee cake for breakfast dessert.) Once he returned home with his bounty, he would scramble eggs and fry up bacon. The delectable aroma of bacon sizzling in a cast iron pan wafted from the kitchen and traveled throughout our apartment. ::drool::

Dad set out platters of the sandwich ingredients on the dining room table and the sandwich assembling began. We had the choice of a hard roll, onion roll, or bagel. Dad cut our choice of roll or bagel in two, slathered them with real butter, piled one half with fluffy scrambled eggs and crisp bacon, and topped it with the other half. That first mouthwatering bite was so heavenly. The breakfast sandwiches at today’s fast food restaurants are but pale imitations of Dad’s homemade masterpieces.

11-18-15 Blog Post 3

The apple didn’t fall far from the tree. I was every bit as inventive as Dad. I created the Egg McMuffin before it existed.

You doubt me? O ye of little faith. Read on and believe.

I worked at an advertising agency in Manhattan. [I wasn’t a genuine mindbender. I was an assistant to and a ghostwriter for one of the chief mindbenders.] To avoid the suffocating rush hour crowds on public transportation, and get to work on time, I had to leave home extra early—sans makeup. [Most of the other subway commuters were sleeping in their seats or hanging onto a strap half-asleep, and so were spared being scarred for life.]

I’d become nauseated if I ate breakfast before riding the bus and subway to work, so I chose to get to the office before everyone else, put on my makeup, and have breakfast at my desk. Once I arrived, I called a local cafe and ordered breakfast to be delivered. I then went into the ladies lounge to apply my makeup.

I was back at my desk when my breakfast order arrived: coffee, orange juice, a hard cooked egg, two strips of bacon, and a buttered English muffin. I sliced the egg and layered the egg slices and the bacon strips between the muffin halves and voila—my very own Egg McMuffin, ahead of its time.11-18-15 Blog Post 4
It never dawned on Dad or me that our brilliant breakfast concoctions would be huge moneymakers some day. Opportunity knocked and we did not answer the door. Others did, appropriating our brilliant ideas and future millions, and became filthy rich instead of us.

So, why am I not rich? Sadly, the answer is obvious and succinct.

You snooze; you lose.

  6 Responses to “Why Am I Not Rich? #Innovation”

  1. Yep. Mine was the idea of a big-budget movie using “Superman.” Never happened, of course. But then Chris Reeve and company came along and kicked off the every-other-movie today being based on a comic book.

    • You were a visionary, Paul. Your brilliant idea was way ahead of its time. Other than you way back when, who would have predicted movies based on comic books would become box office blockbusters?

  2. I make a pretty good breakfast sandwich myself, and it saves a trip to McDonald’s. But darn, now you’ve made me hungry!

  3. I’m sorry. I hate that you had the idea and it didn’t come to fruition. 🙁 Next time, don’t waste time!

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